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See The Difference Between WhatsApp, WhatsApp Business, And WhatsApp Business API
The able below shows the Difference, Pros and Cons
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WHATSAPP BUSINESS APP |
API |
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| This is best for personal use by individuals in one-on-one and group messages | It is best for local businesses for one-on-one and group messages with templates and indication it’s a business chat | -Best for automation of processes via API. Mainly for central support and call centers at medium to large companies | |||
| It used by individual users. iOS and Android Apps | And this is used by individual users iOS and Android Apps | It is mainly used by call centers or automated systems. No real mobile interface | |||
| Account made using a mobile phone number | The account can be made using a mobile or landline phone number | -Account made by applying for a WhatsApp partner | |||
| App can exchange text messages, audio clips, multimedia, location, files and documents with a 100MB limit | App can exchange text messages, audio clips, multimedia, location, files and documents with a 100MB limit | API can send messages through session and template messaging. Template messaging must first be approved by WhatsApp | |||
| App can make voice and video calls | App can make voice and video calls | No calling capabilities | |||
| App can broadcast any content to a maximum of 256 contacts | App can broadcast any content to a maximum of 256 contacts | API broadcasts are not limited | |||
| App has no automation or quick replies | App automation includes greeting messages, away messages, and quick replies | Automation is achieved through API | |||
| App contacts are retrieved from phone contacts | App contacts are retrieved from phone contacts and can be labeled | Contacts are achieved through API | |||
Pros |
Cons |
Pros |
Cons |
Pros |
Cons |
| Friendly for users, install app and you are ready | Account can only be used by one user on one device (two devices/numbers with TeleMessage) | Friendly for users, install app and you are ready. Can install in parallel to WhatsApp App (requires a 2nd number you can get from TeleMessage) | Account can only be used by one user on one device (two devices/numbers with TeleMessage) | Can connect to WhatsApp Business Solution or into CRM via integations. Automated API messages. | Best utilized using APIs. Account creation requires approval. |
| Free messaging | Message forwarding can only be done five times. No message automation. | Free messaging. Basic automation. Allows installation of a 2nd WhatsApp on a single phone. | Limited automation. Chats displayed as chats with a business. | Can support an unlimited number of users and devices | Messages should be responded to within 24 hours. |
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